Why Advertise with Livingston MomsTown?
Moms are one of the biggest influential groups in today’s economy. Women account for over 85% of household purchases. Livingston MomsTown is YOUR local online community where you can advertise your business to the local area moms. We also serve West Orange and Millburn/Short Hills.
• Livingston MomsTown offers a detailed list of local events, a growing business directory, free classifieds, interesting articles and ideas, an online forum for an exchange of ideas, school links, as well as a blog called “A Livingston Mom”.
• Our blog is not “pay per say” unlike many other mommy blogs. It is written as an honest testimonial/opinion to inform our members of products, businesses and services that we have used and enjoyed (in addition, of course, to humorous editorial and anecdotes).
• LivingstonMomsTown.com went live in August 2009. We expect tremendous growth as we actively promote the site.
Here are some more facts to think about:
Mommy Blogs
• Moms like to read “mommy” blogs and will use them when looking for advice and tips on products which is why most of the top name companies have their own group of mom bloggers (i.e., Wal-Mart Eleven Moms,…).
• “Mom blogs are poised to become the next big ‘It’ when it comes to the internet–they’re gathering power like no other blogging niche and will only get bigger and better.”- Five Reasons Why Mom Blogs Are the Blogs to Watch by Darren Rowse (Problogger.com)
Mom Buying Power
• According to the article Target Moms’ Buying Power by Kim T. Gordon, “nearly one in every five people online is a mother between the ages of 25 and 54, with at least one child under 18 living at home.”- Entrepreneur.com
Word of Mouth Marketing
• According to Fleishman-Hillard (one of the world’s largest public relations agencies), “Moms are the voice of authority to other Moms, and the Momfluentials are inspiring conversation among their group of friends. Eighty-two percent of Moms see themselves as persuasive.”- whymomsrule.com
Moms are definitely online. They are reading blogs, watching vlogs (video blogs), doing research online, making purchases online.
Livingston MomsTown is the only website in town that reaches out
specifically to local area moms!!!
